| INFORMATION |
| Published : |
Feb 27, 2007 |
| Length : |
3 |
| Type : |
Case Study |
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| Overview : |
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With leading brands including Landliebe and Mona, Campina supplies milk, cheese, butter, desserts, yogurt and all kinds of dairy drinks in over 130 countries. Historically, each of these production and sales centers operated on an independent basis. While this allowed for a degree of localized efficiency, it presented a range of issues and potential fault lines which became exacerbated as the company, and the demands of its consumer grew. |
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