| INFORMATION |
| Published : |
Feb 22, 2007 |
| Length : |
12 |
| Type : |
White Paper |
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| Overview : |
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Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management. |
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