| INFORMATION |
| Published : |
Nov 14, 2006 |
| Length : |
10 |
| Type : |
White Paper |
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| Overview : |
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As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.” |
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