| INFORMATION |
| Published : |
Oct 23, 2009 |
| Length : |
20 |
| Type : |
White Paper |
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| Overview : |
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How are consumers handling the economic downturn? In the white paper, "Shopper Advocacy: Building Consumer Trust in the New Economy," you'll learn the results of a survey of 30,000 U.S. retail consumers, conducted by the IBM Institute for Business Value. You'll see how customers are relying more on retailers they trust and the importance of attracting new customers. |
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