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IBM-America
By : IBM-America
INFORMATION
Published : Sep 10, 2009
Length : 2
Type : White Paper
 
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Overview :
Service providers in the communications, media and entertainment industries are undergoing significant changes in the types of services demanded, competition faced, and the technologies and business models that can sustain and grow their business. They must demonstrate agility and flexibility not only by rapidly deploying new services with very short life cycles across a diverse set of subscribers, but also by rapidly decommissioning services that do not meet business goals. Operators are under intense pressure to increase customer satisfaction, improve customer service and gain better understanding of their customers' behavior. Underlying each of these imperatives is the need to improve overall quality of the network, the services offered and each customer's experience. Yet operations teams are also under scrutiny to reduce operating and labor costs, boost efficiency and hold down capital expenditures.
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