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Should your product development process change to meet the new market challenges?

IBM-America
By : IBM-America
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Published : Sep 02, 2009
Length : 1
Type : Web Cast
 
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Overview :
"Automotive companies are challenged by rapidly evolving technologies, changing consumer demands, tough competition, and globalization, in addition to integration and collaboration demands - to get ahead, you need a new way to successfully manage market challenges. OEMs and suppliers that have adopted a requirements engineering approach are already benefitting from product development efficiency processes that their business and customer demands, but can this strategy work for you, too? "
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