| INFORMATION |
| Published : |
Aug 21, 2009 |
| Length : |
5 |
| Type : |
White Paper |
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| Overview : |
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In the decade since customer relationship management (CRM) software first appeared on the market, implementation of the enterprise application suite that helps businesses find new customers, retain existing customers and otherwise increase revenues have gained a reputation as being risky ventures, subject to user rejection, cost overruns, and missed deadlines. |
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