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Using Business Rules to Increase Opportunities for Upsell, Cross-Sell and Customer Satisfaction

IBM ILOG.
By : IBM ILOG.
INFORMATION
Published : Jul 14, 2009
Length : 16
Type : White Paper
 
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Overview :
This white paper discusses one of the most effective ways to extend CRM functionality to competitively enhance your customers' experiences. By using business rules as a non-disruptive extension to your existing CRM system, you will facilitate highly personalized, flexible and consistent interactions in real time at the point of contact. Learn more today!
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Business Management

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Customer Interaction Service

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Customer Relationship Management

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Customer Service

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Enterprise Applications

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