| INFORMATION |
| Published : |
Dec 23, 2008 |
| Length : |
1 |
| Type : |
Case Study |
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| Overview : |
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Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities. |
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