| INFORMATION |
| Published : |
May 11, 2008 |
| Length : |
18 |
| Type : |
White Paper |
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| Overview : |
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With numerous marketing programs created and rolled out to the channel, it is important for channel marketers to clearly understand the financial implications of program execution to ensure that adequate processes and controls are in place to allocate, verify and track the payment of all marketing funds. This is critical to ensure compliance with financial regulators and keep the CFO’s office happy. |
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