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| INFORMATION |
| Published : |
Aug 21, 2009 |
| Length : |
8 |
| Type : |
White Paper |
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| Overview : |
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Customer Resource Management (CRM) and marketing are essential parts of today's cellular/wireless retail business. Given the ever-increasing competition for every consumer dollar, being able to develop effective and directed marketing programs can define the longevity of a cellular retailer's success. |
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