| INFORMATION |
| Published : |
Jun 30, 2008 |
| Length : |
2 |
| Type : |
Case Study |
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| Overview : |
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Wholesale sales representatives sell TaylorMade golf clubs, clothing and accessories to more than 10,000 retail outlets. TaylorMade executives concluded that if the company could automate these value-added sales force services, which were requiring more than 60% of the company's 100+ wholesale representatives' in-outlet time, the overhead savings and increase in sales revenue could be significant. Read how TaylorMade addressed this challenge in this case study. |
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