| INFORMATION |
| Published : |
Jun 11, 2008 |
| Length : |
1 |
| Type : |
Case Study |
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| Overview : |
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The Associated Press, like all publishing and digital media companies, must work rapidly to meet the demands of a shifting media landscape. An exploding wave of free content on the web meant that AP not only had to deliver more content online, but needed to create more relevance and niche content in order to update traditional ad revenue models with targeted web-based products and more potential for advertising dollars. |
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