| INFORMATION |
| Published : |
Jun 11, 2008 |
| Length : |
1 |
| Type : |
Case Study |
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| Overview : |
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Kellysearch, a division of Reed Business Information (RBI), is the largest business-to-business (B2B) search portal in Europe. As the web became the primary destination to find information for Kellysearch customers, the need to monetize that content became more urgent in order to stay viable. Kellysearch needed to convert its approach to maximize those opportunities and innovate revenue streams. RBI decided it needed a new infrastructure in order to respond to the demand for timely information and more specific subject matter. |
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