| INFORMATION |
| Published : |
Jan 04, 2007 |
| Length : |
4 |
| Type : |
White Paper |
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| Overview : |
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In a 2006 survey conducted by CRMGuru, 50% of the respondents indicate that they base their satisfaction with a company on the sum of "interactions with a brand's products, services, and people." How does your company measure up? You have an excellent product, your customer service department is highly responsive, and your personnel have received extensive training. Your sales force works diligently to acquire new clients. You agree with industry experts that it takes 10 times more resources to cultivate a new client than to retain one and have made retaining clients a company priority. |
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