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In 2004, J.W. Childs had the opportunity to acquire the Sunny Delight Beverage Co. (SDBC) through a unique carve-out of brands by Procter & Gamble. The deal was further complicated by the fact that the global marketer of juice-based drinks would emerge from P&G without any IT infrastructure of its own, only a costly transition services agreement from its former owners. An accurate and in-depth assessment of the infrastructure required to support SunnyD’s business going forward would be absolutely essential to Childs’ decision to purchase the company. Find out how they took on the challenge. |
