| INFORMATION |
| Published : |
Aug 24, 2007 |
| Length : |
2 |
| Type : |
Case Study |
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| Overview : |
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In 2004, J.W. Childs had the opportunity to acquire the Sunny Delight Beverage Co. (SDBC) through a unique carve-out of brands by Procter & Gamble. An accurate and in-depth assessment of the infrastructure required to support SunnyD’s business going forward would be absolutely essential to Childs’ decision to purchase the company. |
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