| INFORMATION |
| Published : |
Jul 13, 2007 |
| Length : |
7 |
| Type : |
White Paper |
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| Overview : |
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Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges. |
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