| INFORMATION |
| Published : |
Mar 26, 2007 |
| Length : |
7 |
| Type : |
White Paper |
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| Overview : |
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Interest in customer loyalty programs has never been more avid. After a number of years when such programs always seemed to be on the brink of taking off - but never quite managed to reach expectations - recent years have seen a real and dramatic increase in their uptake. This paper explores the issues which need to be addressed in order to cost justify the implementation of a customer loyalty system. |
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