WebSphere refers to a brand of proprietary IBM software products, although the term also popularly refers to one specific product: WebSphere Application Server (WAS). WebSphere helped define the middleware software category and is designed to set up, operate and integrate e-business applications across multiple computing platforms using Web technologies.
This paper explores what cross-channel transparency looks like through the consumer's eyes, the costs retailers incur by maintaining the status quo, and key steps retailers need to consider as they undertake cross-channel initiatives. Download Now
This paper gives the reader an overview of the functionality of IBM's WebSphere Customer Center, and explains why IBM is the strategic partner that more Fortune 500 companies select as their strategic platform for Customer Data Integration.
Managing different international hotel brands is far from simple. Each brand needs to develop and preserve its own identity in order to drive differentiation and minimize inter-brand competition. In the modern hospitality sector, Web sites provide an important first point of contact for potential customers, so it is particularly important for each brand to have its own individual look and feel on the Web. Download Now
Ensuring that data can be exchanged between disparate systems reliably and with speed and transactional integrity is a difficult trick to pull off. And it gets even trickier when things don’t work as anticipated. Yet this is exactly the challenge IBM has addressed for over a decade: first with IBM MQSeries® and now with IBM WebSphere® MQ. Download Now
Business integration, along with the IT integration resources required to support it, has become an essential focus for companies across industries. These organizations want to update existing technology assets—and realize new value from what were previously disconnected and isolated applications. Download Now
The purpose of this Redbook is to provide guidance for the preparation of business process models, developed with the WebSphere® Business Modeler, which will ultimately be monitored by the WebSphere Business Monitor.
