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Results 1 - 25 of 57 matches |
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Closing the Marketing Credibility Gap |
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Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.
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How Lack of Identity Federation Leads to End-User Confusion and Increased Help Desk Calls |
| By : CA |
Published Date: Mar 25, 2008 |
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Today’s enterprises rarely operate alone. Partnerships, outsourcing, external contractors and suppliers, and other cooperative agreements are all vital to today’s enterprises. These agreements generally require collaboration and interoperation, both organizationally and between their IT resources. They require the ability for users in one organization to easily work with resources provided by another.
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IT Security Management As a Business Enabler |
| By : CA |
Published Date: Oct 02, 2006 |
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This paper explores the ways in which integrated security management, particularly identity management, can help you strengthen your existing customer relationships, expand your partner ecosystem, and help you grow your business.
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CA SiteMinder: Security for Enterprise Web Applications |
| By : CA |
Published Date: Dec 01, 2006 |
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This technical white paper explains how CA SiteMinder provides all the essential security services required to meet the challenge of building and managing secure websites, while also including management features and technical capabilities that can reduce the total cost of ownership.
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The Business Value of Identity Federation |
| By : CA |
Published Date: Jan 02, 2007 |
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Today, the Internet, Internet technology and standards have matured to the point that effective coordination and mass integration between trading partners is now achievable and affordable. This white paper discusses these issues in depth and explains the role of federated identity in general.
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Growing Opt-in Lists: Turning Web Browsers into Buyers |
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Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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Securing Web Applications: The Time Is Now |
| By : Cenzic |
Published Date: Jul 01, 2006 |
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Enterprises need to utilize software testing that can automatically review applications for security problems. This document examines the market drivers and technology associated with software security code review products and discusses how Cenzic is addressing this urgent need.
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Application Security: No Room for False Positives |
| By : Cenzic |
Published Date: Jul 01, 2006 |
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Enterprises are responding to new threat on communication protocols by hardening Web applications, and they are increasingly turning to Web application security assessment tools to improve the security of their applications. This report examines why high accuracy is critical to the effectiveness of the tools, and it discusses how Cenzic Hailstorm addresses this problem.
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Growing Gift Card Demand Evokes Change |
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Customers enjoy buying and receiving gift cards. The new challenge is for retailers to provide gift cards that mesh with the way customers want to use the cards. Many early systems cannot efficiently support the changes in demand.
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Beyond Email: Integrated Online Tools for Managing The Customer Relationship Lifecycle |
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Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
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Making the Case for a Social Media Strategy |
| By : Cymfony |
Published Date: Jul 11, 2006 |
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Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
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The Changing Face of PR |
| By : Cymfony |
Published Date: Oct 19, 2006 |
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This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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What to Look for in Help Desks |
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A help desk is a very helpful customer service tool for businesses operating a website online. Doing business online creates a distance between the business and the customer. Customers are not dealing with a person face-to-face anymore. This makes being quick to respond to customer issues very important and that is where a help desk comes in.
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How to Acquire Satisfied and Loyal Online Customers |
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This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
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Automating Vulnerability Management for PCI DSS Compliance |
| By : GFI |
Published Date: Jul 06, 2007 |
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This white paper identifies the problems encountered in addressing network security risks through vulnerability management. It describes how automated vulnerability management contributes to compliance with industry standards such as the Payment Card Industry Data Security Standard (PCI DSS) and assists you in proactively identifying security weaknesses before these are exploited.
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