Search the Library
 
Home >

Knowledge Management

>

Customer Experience Management

Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.

Results 1 - 25 of 52 matches Sort Results By : Published Date | Title | Company name
PCI v1.1 Primer: How Does PCI Apply To Wireless LANs?
By : Aruba Networks Published Date: Feb 28, 2007
With credit card theft rising 21% annually, every retailer needs to reconcile the urgent need for PCI-compliant security with the equally essential need to increase sales and reduce costs through mobile applications.
Download Now
Aruba Networks
Quick Guide to Driving Business Value from ITIL Initiatives
By : Bomgar Published Date: Jan 29, 2008
Organizations implemented ITIL with the goal of creating a set of standards to ensure the delivery of high-quality and efficient technical support. However, many organizations are now looking to realize near-term business value from their investments in ITIL. This ITIL Quickguide outlines how organizations can leverage remote support solutions to accelerate ITIL initiatives and realize near-term business value.
Download Now
Bomgar
Using Proven Personalization Techniques
By : BroadVision Published Date: Dec 07, 2005
This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.
Download Now
BroadVision
Cost Justification: Profitable Customer Loyalty
By : Business Assyst Published Date: Mar 03, 2007

Interest in customer loyalty programs has never been more avid. After a number of years when such programs always seemed to be on the brink of taking off - but never quite managed to reach expectations - recent years have seen a real and dramatic increase in their uptake. This paper explores the issues which need to be addressed in order to cost justify the implementation of a customer loyalty system.


Download Now
Business Assyst
Do Smart Cards and Loyalty Systems Really Mix?
By : Business Assyst Published Date: Mar 24, 2007
This paper considers whether smart cards really do have a role to play in loyalty systems or whether they are simply being promoted by the suppliers of smart card technology into what they see as a fast growing, profitable marketplace.
Download Now
Business Assyst
Have Loyalty Cards Peaked?
By : Business Assyst Published Date: Mar 03, 2007
Have loyalty cards reached the stage in their development when they are likely to be merged with other marketing and retailing systems, or will they simply fade away and join their precursors, the green shield stamps, in some far flung promotional graveyard?
Download Now
Business Assyst
Introduction to the Loyalty Industry
By : Business Assyst Published Date: Mar 22, 2007

Who said, "Money Can’t Buy You Love"? A useful metaphor, though, to help understand the true concept behind customer loyalty. Loyalty programs are about developing sustainable, mutually beneficial relationships. Price incentives can generate a short-term sales uplift but will not engender long-term loyalty.


Download Now
Business Assyst
Email Marketing ROI: Driving ROI Through Email Relevance
By : Campaigner Published Date: Jan 24, 2008
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.

Download Now
Campaigner
Growing Opt-in Lists: Turning Web Browsers into Buyers
By : Campaigner Published Date: Jan 24, 2008
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
Download Now
Campaigner
5 Simple Ways to Revolutionize Customer Loyalty Through Email Marketing
By : Campaigner Published Date: Jan 24, 2008
Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more. 

Download Now
Campaigner
MarketSharp Builds Customer Sales and Satisfaction with Easy Online Events
By : Citrix Online Published Date: Aug 29, 2006
Generating qualified customer leads and reaching more prospective customers is tough for most businesses. To gain new prospective customers, MarketSharp salespeople routinely traveled to distant cities to conduct in-person sales seminars. Any time they traveled, it could be a three-day ordeal for a one-day event. The travel costs and productivity losses were terrible.
Download Now
Citrix Online
How To Use Citrix GoToMeeting Corporate To Successfully Meet Your Sales Goals
By : Citrix Online Published Date: Apr 08, 2008
To reach their business goals, sales professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate sales initiatives, letting salespeople meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. Best of all,Web conferencing is a perfect way to cost-effectively deliver presentations, product demonstrations, meetings, seminars and training in today's increasingly virtual workplace.
Download Now
Citrix Online
The Power of Remote Support in Battling Today’s Top Customer Support Issues
By : Citrix Online Published Date: Jul 05, 2007
By working closely with customer service and support executives across high tech hardware and software, broadband, consumer electronics, retail, telecommunications and other technology-related industries, the Service and Support Professionals Association (SSPA) has identified 6 key business issues facing service and support managers today.
Download Now
Citrix Online
Building a Business Case for Remote Support
By : Citrix Online Published Date: Aug 27, 2007
No company today will approve expenditures for new service and support technology without an understanding of the return on investment (ROI) for the project. Luckily, companies with strong metrics programs in place will find building the business case for productivity-enhancing software a straightforward process.
Download Now
Citrix Online
Top 5 Initiatives for Achieving Breakthrough Customer Support
By : Citrix Online Published Date: Jan 11, 2008
Through member conversations, conference presentations and Webcast Q&A, the SSPA has identified the top 5 initiatives technical support centers should pursue in order to deliver breakthrough customer support and enable customer success. This white paper will provide a roadmap for companies looking to improve all aspects of their support operation, addressing people, process and technology issues, with special attention paid to the role of remote support technology as a key enabler of success.
Download Now
Citrix Online
Limehouse Software Achieves 88 Percent Customer Satisfaction with GoToAssist
By : Citrix Online Published Date: Mar 25, 2008

By using GoToAssist for virtual support, the UK software company Limehouse achieved a customer satisfaction rating of 88 percent and expanded its services without adding resources. They continue to ensure a positive user experience and maximize the ability for our customers to get their job done as efficiently as possible.


Download Now
Citrix Online
Oce Improves Customer Experience with GoToAssist
By : Citrix Online Published Date: Jun 24, 2008
Oce delivers real-time remote support with GoToAssist, increasing customer satisfaction and operational efficiencies while reducing travel.
Download Now
Citrix Online
GoToAssist Integration White Paper
By : Citrix Online Published Date: Jan 16, 2008
GoToAssist Integration Services offer a variety of methods to integrate Citrix GoToAssist, the industry-leading remote-support solution, into an existing infrastructure quickly and easily. Integrating GoToAssist provides a single source for initiating remote-support sessions and viewing support details, allowing managers to easily audit the complete support experience to ensure best practices and processes are followed.
Download Now
Citrix Online
How Institutions Should Respond to Data Breaches
By : Debix Published Date: Jun 12, 2008
Fraud preventative solutions are designed to avert new accounts fraud before it occurs. The strategic advantage of fraud prevention therefore lies in the ability avoid losses to institutions and consumers.
Download Now
Debix
How to Achieve Sustainable, Competitive Advantage in the Leisure, Entertainment and Travel Industry
By : Easynet Published Date: Dec 21, 2007
Online bookings, billing and ticketing activities lie at the heart of high quality and reliable services in the leisure, entertainment and travel (LET) industry. Indeed, they can effectively act as a primary differentiator in an increasingly competitive and cost-aware environment.
Download Now
Easynet
Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty
By : ForeSee Results Published Date: Jul 19, 2007

Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.


Download Now
ForeSee Results
How to Acquire Satisfied and Loyal Online Customers
By : ForeSee Results Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Download Now
ForeSee Results
Knowledge Centered Support: A Best Practice-Base to Knowledge Management
By : HP BladeSystem Published Date: Jun 05, 2007
Take a best practice approach to knowledge management with Knowledge Centered Support: understand the major benefits and principles of effective Knowledge Centered Support. Read this step-by-step guide for implementing a solution to increase efficiency and end-user satisfaction and reduce total cost of ownership.
Download Now
HP BladeSystem
5 Tips to Turn Your Website into a Marketing Machine
By : Hubspot Published Date: Nov 13, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
Download Now
Hubspot
Realizing the Business Value of Converged Applications
By : IBM Published Date: Dec 23, 2005
This IBM white paper posits that most enterprises have yet to realize the full value of convergence and explains why the real promise of IP networks lies in converged applications. It goes on to explain how IP convergence can build real business value for today's busy contact centers.
Download Now
IBM