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Customer Experience Management

Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.

Results 1 - 25 of 52 matches Sort Results By : Published Date | Title | Company name
GoToAssist Integration White Paper
By : Citrix Online Published Date: Jan 16, 2008
GoToAssist Integration Services offer a variety of methods to integrate Citrix GoToAssist, the industry-leading remote-support solution, into an existing infrastructure quickly and easily. Integrating GoToAssist provides a single source for initiating remote-support sessions and viewing support details, allowing managers to easily audit the complete support experience to ensure best practices and processes are followed.
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Citrix Online
Insights to Accelerate Services Growth
By : Oco, Inc. Published Date: Jun 20, 2008
As a Services Executive are you struggling with questions regarding what to measure, how to effectively engage with your customers, and what information should be leveraged and shared with service-chain partners and customers? Leading edge organizations are making tools and data available to their suppliers and customers with aggregated information from multiple data systems. Service-chain partners and customer personnel can now see the same views of service performance and activity. This is the next frontier to creating customer "stickiness" and business growth.

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Oco, Inc.
Optimize Retail Operations and Lower Costs by Enhancing Your Use of IT
By : IBM Published Date: Jan 13, 2005
Point of service is the key to every retail operation. But with e-mail marketing, in-store/self-service kiosks and more, the definition of point of service is changing. These changes create a unique opportunity to utilize advanced technologies to improve the customer experience. The IBM Retail Environment for SUSE LINUX (IRES) is designed to help retailers do just this -- while generating higher profits.
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IBM
Why Advocacy Matters to Retailers
By : IBM Published Date: Jan 02, 2008
In a 2007 poll of nearly 200,000 consumers, IBM found that retailers who integrate customer-focused initiatives are more likely to turn regular consumers into brand advocates and outperform their competitors. Download the white paper and find out what key retailer attributes drive consumer advocacy.
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IBM
Cashless Self Checkout: A Growing Trend That May Be Right For You
By : IBM Published Date: Jan 08, 2008
According to Selfserviceworld.com, 50 percent of consumers prefer to use credit cards at self-checkout counters. As credit card usage continues to rise, it's beneficial for retailers to consider non-cash methods of payment. Download the white paper and see how self-checkout solutions from IBM can help increase sales and improve customer satisfaction.

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IBM
Knowledge Centered Support: A Best Practice-Base to Knowledge Management
By : HP BladeSystem Published Date: Jun 05, 2007
Take a best practice approach to knowledge management with Knowledge Centered Support: understand the major benefits and principles of effective Knowledge Centered Support. Read this step-by-step guide for implementing a solution to increase efficiency and end-user satisfaction and reduce total cost of ownership.
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HP BladeSystem
Growing Opt-in Lists: Turning Web Browsers into Buyers
By : Campaigner Published Date: Jan 24, 2008
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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Campaigner
Have Loyalty Cards Peaked?
By : Business Assyst Published Date: Mar 03, 2007
Have loyalty cards reached the stage in their development when they are likely to be merged with other marketing and retailing systems, or will they simply fade away and join their precursors, the green shield stamps, in some far flung promotional graveyard?
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Business Assyst
How to Acquire Satisfied and Loyal Online Customers
By : ForeSee Results Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
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ForeSee Results
How To Use Citrix GoToMeeting Corporate To Successfully Meet Your Sales Goals
By : Citrix Online Published Date: Apr 08, 2008
To reach their business goals, sales professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate sales initiatives, letting salespeople meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. Best of all,Web conferencing is a perfect way to cost-effectively deliver presentations, product demonstrations, meetings, seminars and training in today's increasingly virtual workplace.
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Citrix Online
How to Achieve Sustainable, Competitive Advantage in the Leisure, Entertainment and Travel Industry
By : Easynet Published Date: Dec 21, 2007
Online bookings, billing and ticketing activities lie at the heart of high quality and reliable services in the leisure, entertainment and travel (LET) industry. Indeed, they can effectively act as a primary differentiator in an increasingly competitive and cost-aware environment.
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Easynet
Helping Contact Center Agents Improve First Contact Resolution
By : Upstream Works Published Date: May 13, 2008
It’s not surprising that first contact resolution (FCR) is becoming a high priority among forward-looking contact center managers. Increasing the percentage of contacts resolved during the initial contact provides three great benefits; customer satisfaction goes up, operating costs go down, and contact-center generated revenue goes up. There are also potential downsides, like extended handle time as agents strive to keep the caller on-line until the issue can be resolved.
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Upstream Works
How Institutions Should Respond to Data Breaches
By : Debix Published Date: Jun 12, 2008
Fraud preventative solutions are designed to avert new accounts fraud before it occurs. The strategic advantage of fraud prevention therefore lies in the ability avoid losses to institutions and consumers.
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Debix
Integrated Business Communications: A Force For Business Transformation
By : IBM Published Date: Oct 11, 2006
Many forward-thinking organizations are beginning to see the true potential of the convergence of voice, video and data.  It has the power to transform business relationships, business processes and collaboration between employees, suppliers and customers.
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IBM
IBM's Banking Data Warehouse and Basel II
By : IBM Published Date: Dec 01, 2005

This white paper will outline the components of the Banking Data Warehouse (BDW) and how they assist financial institutions to address the data modeling and data consolidation issues relating to the Basel II Capital Accord. 


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IBM
Introduction to the Loyalty Industry
By : Business Assyst Published Date: Mar 22, 2007

Who said, "Money Can’t Buy You Love"? A useful metaphor, though, to help understand the true concept behind customer loyalty. Loyalty programs are about developing sustainable, mutually beneficial relationships. Price incentives can generate a short-term sales uplift but will not engender long-term loyalty.


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Business Assyst
IDC: Delivering Customer Value for Competitive Advantage
By : SAP Published Date: Jul 01, 2007
The second in a series of three thought leadership papers themes by IDC titled "Delivering Customer Value for Competitive Advantage".
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SAP
Javelin Research Pinpoints How Institutions Should Respond to Data Breaches
By : Javelin Strategy & Research Published Date: Jun 23, 2008
Javelin Strategy & Research has released a study covering data breach victims, which highlights the acute awareness among consumers about data security and the significant implications security breaches represent to businesses once consumer trust is compromised. Read this report, which also reveals Javelin's recommendations to institutions to address consumer security concerns and expectations in the event of a data breach.
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Javelin Strategy & Research
Knowledge Management: The Power of Leveraging Information
By : Soffront Published Date: Nov 02, 2005
Companies are discovering that a Knowledge Management System (KMS) has grown from a nice to have concept, to a must-have asset in customer facing departments. Providing immediate answers to customers requires easy access to the important product and business knowledge of an organization. KMS makes that possible.
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Soffront
10 Best Practices for IT Request Management
By : newScale Published Date: Nov 15, 2007
This white paper outlines the challenges associated with IT Request Management and ten best practices that represent the hard-won knowledge from dozens of successful Service Request Management projects. By following these guidelines, your IT organization can provide more responsive service delivery, increase operational efficiency, and improve internal customer satisfaction.
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newScale
Keeping the Event in Event Marketing
By : ICC Decision Services Published Date: Jan 10, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
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ICC Decision Services
Lean Inventory Levels Resulting in Improved Customer Satisfaction
By : Infor Published Date: May 10, 2006
A fast-growing supplier, NEI's delivery performance was declining, creating a significant problem with past-due shipments, even though the company had an excess of finished goods. Access this case study to learn about how they addressed their challenges.
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Infor
Limehouse Software Achieves 88 Percent Customer Satisfaction with GoToAssist
By : Citrix Online Published Date: Mar 25, 2008

By using GoToAssist for virtual support, the UK software company Limehouse achieved a customer satisfaction rating of 88 percent and expanded its services without adding resources. They continue to ensure a positive user experience and maximize the ability for our customers to get their job done as efficiently as possible.


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Citrix Online
MarketSharp Builds Customer Sales and Satisfaction with Easy Online Events
By : Citrix Online Published Date: Aug 29, 2006
Generating qualified customer leads and reaching more prospective customers is tough for most businesses. To gain new prospective customers, MarketSharp salespeople routinely traveled to distant cities to conduct in-person sales seminars. Any time they traveled, it could be a three-day ordeal for a one-day event. The travel costs and productivity losses were terrible.
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Citrix Online
Open Your Doors to Your Customers, Partners and Employees
By : Soffront Published Date: Nov 02, 2005
This white paper provides a basic definition of an Internet portal, and then describes a CRM Portal, a portal that is a component of a CRM system. Different kinds of CRM Portals are discussed in terms of who uses these portals and what are they used for.
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