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Results 1 - 25 of 47 matches |
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6 Keys to Smarter Cross Channel Integration |
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Need a retail intelligence system that doesn't require a significant up front investment, coordination of multiple software vendors and system integrators, or take months or years to implement? This guide will help you gain greater visibility of all your sales channels, products, distribution and suppliers to make timely and effective business decisions.
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Social Networking: Brave New World |
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According to recent surveys, employee social networking is growing rapidly. Learn the pros and cons of employee social networking, from creating business development opportunities to just goofing off. Also, learn how social networking is raising new challenges for enterprise security, and the distinct advantages of implementing MessageLabs Web Services.
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Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results |
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In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0. Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more. Understanding Web 2.0 tactics is a must for B2B marketers who want to compete. Find out why; listen to this free podcast now.
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B-to-B Lead Generation Insights from MarketingSherpa |
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In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more. Don’t miss these proven tips—watch the free 30-minute Webcast now.
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Growing Gift Card Demand Evokes Change |
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Customers enjoy buying and receiving gift cards. The new challenge is for retailers to provide gift cards that mesh with the way customers want to use the cards. Many early systems cannot efficiently support the changes in demand.
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5 Tips to Turn Your Website into a Marketing Machine |
| By : Hubspot |
Published Date: Nov 13, 2007 |
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Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers. This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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Securing Web Applications: The Time Is Now |
| By : Cenzic |
Published Date: Jul 01, 2006 |
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Enterprises need to utilize software testing that can automatically review applications for security problems. This document examines the market drivers and technology associated with software security code review products and discusses how Cenzic is addressing this urgent need.
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Social Networking and Opportunities in the Public Sector |
| By : Quocirca |
Published Date: Aug 22, 2007 |
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Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives. If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.
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The Business Value of Identity Federation |
| By : CA |
Published Date: Jan 02, 2007 |
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Today, the Internet, Internet technology and standards have matured to the point that effective coordination and mass integration between trading partners is now achievable and affordable. This white paper discusses these issues in depth and explains the role of federated identity in general.
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The Changing Face of PR |
| By : Cymfony |
Published Date: Oct 19, 2006 |
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This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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What to Look For When Considering On-Demand Applications |
| By : SpringCM |
Published Date: Sep 06, 2006 |
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You’ve made the decision: the overall ease and economics of implementing Software-as-a-Service (SaaS) appeal to you, and you have selected an application that delivers what you need for your business. The last hurdle is the service component itself — making sure that critical factors like security, speed, and reliability that will affect your users’ experience meet your standards.
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What to Look for in Help Desks |
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A help desk is a very helpful customer service tool for businesses operating a website online. Doing business online creates a distance between the business and the customer. Customers are not dealing with a person face-to-face anymore. This makes being quick to respond to customer issues very important and that is where a help desk comes in.
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A PDF Primer |
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PDF files are prevalent in virtually all market segments worldwide. Most people know and use the term "PDF" but have misconceptions what it can and can't do. The purpose of this White Paper is to explain what PDF actually is and what it's strengths and limitations are.
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Application Security: No Room for False Positives |
| By : Cenzic |
Published Date: Jul 01, 2006 |
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Enterprises are responding to new threat on communication protocols by hardening Web applications, and they are increasingly turning to Web application security assessment tools to improve the security of their applications. This report examines why high accuracy is critical to the effectiveness of the tools, and it discusses how Cenzic Hailstorm addresses this problem.
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Automating Vulnerability Management for PCI DSS Compliance |
| By : GFI |
Published Date: Jul 06, 2007 |
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This white paper identifies the problems encountered in addressing network security risks through vulnerability management. It describes how automated vulnerability management contributes to compliance with industry standards such as the Payment Card Industry Data Security Standard (PCI DSS) and assists you in proactively identifying security weaknesses before these are exploited.
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AT Kearney: Building a Platform for Better Gov't Services at Lower Cost |
| By : SAP |
Published Date: Jun 04, 2007 |
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An AT Kearney 2007 study on shared services in government. The image of the public sector as slow to innovate is rapidly becoming a thing of the past as governments are using advanced technology to consolidate back-office functions, concludes this new report. This study, conducted independently by A.T. Kearney with sponsorship from Cisco®, has uncovered major service improvements and cost reductions as a result of "shared services".
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Beyond Email: Integrated Online Tools for Managing The Customer Relationship Lifecycle |
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Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
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