Interbrand and Zuora Join Forces to Help Global Brands Succeed in the Subscription Economy

SAN MATEO, Calif.–(BUSINESS WIRE)–Zuora,
Inc.
(NYSE: ZUO), the leading cloud-based subscription management
platform provider, today announced it will partner with Interbrand
– the global brand strategy consultancy of Omnicom Group Inc. – to help
the world’s largest companies succeed in the Subscription Economy
through joint business, brand and technology strategy.


Together, Zuora and Interbrand will help companies seeking to launch new
subscription services. Interbrand can help them with positioning,
narrative and message development. Similarly, for Interbrand clients who
are shifting to digital services and need a monetization strategy, Zuora
will help them automate and manage the entire subscription
order-to-revenue process. By helping customers implement and communicate
new pricing and packaging models, Zuora and Interbrand will enable them
to gain insights into subscriber behavior, open new revenue streams, and
disrupt markets to gain a competitive advantage.

“All companies shifting to the Subscription Economy require a value
proposition that runs equally through their business, brand and
technology strategies. We’re partnering with market leader Zuora to
significantly impact how major companies bring subscription-based
offerings into the brand experience,” said Interbrand CEO Charles
Trevail.

Interbrand works with Global 1000 companies who are evaluating the
potential impact of shifting to a subscription model. According to
Interbrand’s Best Global Brands report, subscriptions and luxury are the
top two growth drivers for companies today. The total value of the top
100 brands coming from subscription-based businesses has doubled since
2009. Identifying opportunities, whether new revenue streams or a
radical transformation of the core business model, requires a mix of
analytically-driven strategic analysis, brand-led product and service
innovation, and brave creative expression.

“Industry after industry, businesses understand that subscriptions are
the future of revenue growth,” said Zuora CEO and Founder Tien Tzuo. “However,
in many companies, this requires rethinking everything. This includes
business strategy, technology strategy, and even brand strategy because
subscriptions are all about ongoing relationships with your customers.
We’re excited to partner with Interbrand to bring our expertise to the
largest global brands.”

Subscriptions are an untapped business opportunity for the world’s
largest brands to build a long-term relationship with their consumers.
According to the Subscription
Economy Index
™ (SEI)
, Zuora’s proprietary index that tracks the
growth of the Subscription Economy, subscription revenue growth rates
have continued to accelerate every year since 2012. Over the past ten
years, Zuora has refined best practices and implementation
methodologies, and built an ecosystem of technology and alliance
partners to help its more than 1,000 customers across all industries and
geographies shift to the subscription business model.

Interbrand will also join the Subscribed
Institute
, a think tank to help companies identify elements of
strategy, process, systems, and culture that are critical to a company’s
ability to transform from product to subscriber-centric.

“Having Interbrand join the Subscribed Institute will help those
companies who are wrestling with some of the complexities of shifting to
services. From creating new value propositions, evolving or reinventing
their brand and identity, and designing meaningful customer experiences,
a strategy leveraging experience and insights from Zuora and Interbrand
is a winning combination” said Zuora VP of Customer Innovation and
Subscribed Institute Chair Amy Konary.

Listen to Tien Tzuo on the C Space Outside In podcast with Charles
Trevail here,
as he describes his definitive guide for how to succeed in the
Subscription Economy, “SUBSCRIBED:
Why the Subscription Model Will be Your Company’s Future – and What to
Do About It
.”

About Interbrand

At Interbrand, we believe that growth is achieved when an organization
has a clear strategy and delivers exceptional customer experiences. We
do both, through a combination of strategy, creativity, and technology
that helps drive growth for our clients’ brands and businesses. With a
network of 18 offices in 14 countries, Interbrand is a global brand
consultancy, and publisher of the highly influential annual Best
Global Brands
 and Breakthrough
Brands
 reports, and Webby Award-winning brandchannel.
Interbrand is part of The Brand Consulting Group of Omnicom Group Inc.
(NYSE:OMC). For more information, please contact us, or follow
Interbrand on LinkedInTwitterInstagram,
and Facebook.

About Zuora, Inc.

Zuora provides the leading cloud-based subscription management platform
that functions as a system of record for subscription businesses across
all industries. Powering the Subscription Economy™, the Zuora®
platform was architected specifically for dynamic, recurring
subscription business models and acts as an intelligent subscription
management hub that automates and orchestrates the entire subscription
order-to-cash process, including billing and revenue recognition. Zuora
serves more than 1,000 companies around the world, including Box,
Komatsu, Rogers, Schneider Electric, Xplornet and Zendesk. Headquartered
in Silicon Valley, Zuora also operates offices in Atlanta, Boston,
Denver, San Francisco, London, Paris, Beijing, Sydney, Chennai and
Tokyo. To learn more about the Zuora platform, please visit www.zuora.com.

© 2019 Zuora, Inc. All Rights Reserved. Zuora, Subscription Economy,
Powering the Subscription Economy
are trademarks or registered
trademarks of Zuora, Inc. Other names and brands may be claimed as the
property of others. Nothing in this press release should be construed to
the contrary, or as an approval, endorsement or sponsorship by any third
parties of Zuora, Inc. or any aspect of this press release.

SOURCE: Zuora Financial

Contacts

Jayne Gonzalez
press@zuora.com
408-348-1087

Amadeus Redha
Press Manager
Interbrand
+44 787 999 6320